The #1 Workshop For Building Products Sales & Marketing Leaders
December 3-4, 2024
Special hotel discount for event attendees at the Westin Nashville.
Get the latest voice-of-customer insights, market updates and proven strategies from the industry’s leading voices to unlock your company’s full potential in 2025.
Seats are intentionally limited to create a personalized experience for all attendees.
Discounts available for groups of three or more, email events@venveo.com
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2-Days of Value, Coaching and Networking
Customer Panels, Peer Breakout Sessions, Customer+Market Research and Proven Growth Strategies: The Building Products Customer Workshop is a powerhouse event that connects Sales and Marketing Leaders from the building products industry with cutting-edge customer research and digital marketing expertise.
This is NOT Your Average Marketing Conference
Get ready for a dynamic atmosphere designed to deliver personalized insights and the highest value of any marketing or sales conference you'll ever attend. Talk to peers during breakout sessions. Get direct access to all of our hosts, speakers and experts. Hear from a live panel of your customers as they answer your questions on how to win their business and keep it.
Get Ready to Crush 2025
Leading Experts + Real-Time Customer Insights
Get direct access to the speakers and thought leaders for one-on-one advice.
Customer Panel Q&A
Listen in on Pro and Customer panels to learn what customers love, hate and need from suppliers and manufacturers.
Connect with Peers
Learn from industry experts & fellow leaders during the Guided Workshop Breakout Sessions.
Get Results, Not PowerPoint Decks
This isn’t just theory or lectures. You’ll walk away with data-backed customer insights and proven tactics that you can put into practice in your organization to see true, ground-breaking results.
Meet Our Speakers
Passionate individuals dedicated to your success.
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PopNikolov
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Farnsworth
Williams
Nanayakkara
Will
Ford
Perkins
More speakers to be announced!
Don’t Take Our Word For It
Here’s What Past Attendees Say About the Building Products Customer Workshop
Sr. Marketing Manager
Commercial Manufacturer
Sr. Program Manager
Retail Roofing Group
President
Research and Data Consultancy for the Construction Supply Industry
Director of Strategic Initiatives
Building Materials Supplier
Sr. Marketing Manager
Commercial Manufacturer
President
Lumber Dealer
If It Matters to the Industry, We’re Going to Talk About It
We’ll dive into the most relevant topics, exciting opportunities and potentially disrupting innovations. We’re covering the basics AND beyond on hot topics like the future of AI in our industry, market futures, Gen Z as the new labor workforce, Baby Boomers Retiring Out, supply chain moves, brand loyalty, the changing landscape from Mergers & Acquisitions and more.
CUSTOMER ACQUISITION
CUSTOMER ACQUISITION
CUSTOMER ACQUISITION
MARKET SHARE
MARKET SHARE
MARKET SHARE
GET YOUR WORKSHOP TICKETS HERE!
We've sold out every year!
Save your spot now before it's too late.
Discounts available for groups of three or more, email events@venveo.com
The Event Agenda
2025 Building Products Customer Outlook
Beth PopNikolov, Venveo and Grant Farnsworth, The Farnsworth Group
Expert Pulse on Builders and Remodelers
Danushka Nanayakkara-Skillington, NAHB
Break
Building Products Customer Guide to Builders
Zach Williams, Venveo and Grant Farnsworth, The Farnsworth Group
How to Leverage Solutions and Services to Solve Labor Pains
All Attendees
Lunch
Building Products Customer Guide to Architects
Grant Farnsworth, The Farnsworth Group and Beth PopNikolov, Venveo
Architect & Builder Panel
Break
Happy Hour + Q&A with Pro Influencers
Steve Ford, Erik Perkins
Takeaways from Day 1 & Set the Stage for Day 2
Zach Williams, Venveo and Grant Farnsworth, The Farnsworth Group
Building Products Customer Guide to Installers & Specialty Trades
Deanna Murphy, Venveo and Grant Farnsworth, The Farnsworth Group
Contractors, Installers & Specialty Trades
Break
Winning Strategies for Every Marketing Channel and Customer
All Attendees
Lunch
Expert Pulse on DIYers
Abbe Will, Senior research Associate & Associate Director, Remodeling Futures at Harvard University
Building Products Customer Guide to DIYers
Beth PopNikolov, Venveo and Grant Farnsworth, The Farnsworth Group
How to Drive and Measure Brand Health and Brand Loyalty
All Attendees
Create & Share 2025 Action Plans
All Attendees
2025 Building Products Customer Outlook
Beth PopNikolov, Venveo and Grant Farnsworth, The Farnsworth Group
Expert Pulse on Builders and Remodelers
Danushka Nanayakkara-Skillington, NAHB
Break
Building Products Customer Guide to Builders
Zach Williams, Venveo and Grant Farnsworth, The Farnsworth Group
How to Leverage Solutions and Services to Solve Labor Pains
All Attendees
Lunch
Building Products Customer Guide to Architects
Grant Farnsworth, The Farnsworth Group and Beth PopNikolov, Venveo
Architect & Builder Panel
Break
Happy Hour + Q&A with Pro Influencers
Steve Ford, Erik Perkins
Takeaways from Day 1 & Set the Stage for Day 2
Zach Williams, Venveo and Grant Farnsworth, The Farnsworth Group
Building Products Customer Guide to Installers & Specialty Trades
Deanna Murphy, Venveo and Grant Farnsworth, The Farnsworth Group
Contractors, Installers & Specialty Trades
Break
Winning Strategies for Every Marketing Channel and Customer
All Attendees
Lunch
Expert Pulse on DIYers
Abbe Will, Senior research Associate & Associate Director, Remodeling Futures at Harvard University
Building Products Customer Guide to DIYers
Beth PopNikolov, Venveo and Grant Farnsworth, The Farnsworth Group
How to Drive and Measure Brand Health and Brand Loyalty
All Attendees
Create & Share 2025 Action Plans
All Attendees
Don’t Miss The Only Customer-Obsessed Workshop For Building Product Marketers & Sales Leaders
Discounts available for groups of three or more, email events@venveo.com